They had the vision. We engineered the lift-off...
Raw Nutrition came to CPG with nothing but a mission — clean, natural workout supplements made for serious athletes. From day one, we were hands-on: strategy, creative, and execution. No existing data, no customer base, no testing history — just a product built to perform and a brand ready to make noise. Our job was to launch it right — and launch it fast.
The Challenge: Launch From Zero, Win From Day One
This wasn’t a scale job — it was a cold start. No ad history. No email list. No customers. We needed to build hype before the brand ever opened its cart, then turn that anticipation into actual conversions. The timeline was tight. The pressure was high. And failure on day one meant starting from scratch.
The CPG Formula: Strategy That Hits the Ground Running
Here’s how we turned Raw Nutrition from concept to $66K in 30 days:
1. Pre-Launch Data Strategy
Before the store even opened, we ran lead capture campaigns, tested creative across paid platforms, and built segmented interest lists by product type and fitness goal. By launch day, we already knew what messages would hit — and who we were selling to.
2. Launch Execution Across Channels
We deployed a full-scale launch campaign that blended paid ads, influencer content, and email flows — all timed to build pressure in the 48 hours before the drop. Within the first 24 hours, Raw Nutrition cleared $24,825 in sales.
3. Funnel That Converts
We built and optimized the entire funnel — from landing page to checkout — with conversion in mind. The result: 795 unique orders in the first month and a daily average of over $1,200 in revenue after day one.
The Results: A Brand Born to Scale
$24,825 on launch day.
$66,139 in the first month.
795 orders and a consistent $1,200/day average after the first 24 hours.
Raw didn’t just launch — it exploded. And now the foundation is set for long-term growth.
Why CPG? Because First Impressions Make or Break Brands
We don’t just launch products — we launch businesses. With Raw Nutrition, we engineered a high-impact entry that combined speed, precision, and pressure-tested creative. When the cart opened, everything clicked. That’s what launch strategy is supposed to feel like.