In a category dominated by legacy names...
Miss Cire had something most didn’t: a superior product. But in the world of beauty pros and estheticians, trust is everything — and changing habits is no easy feat. That’s where CPG Marketing came in. We crafted a full-funnel strategy to elevate the brand, build loyalty, and turn heads across salons, beauty schools, and trade shows.
The Challenge: Break Loyalty, Build Belief
Miss Cire needed to stand out in a saturated space where one name controlled most of the conversation. Estheticians were loyal to what they knew — and Miss Cire wasn’t yet on their radar. Our mission? Build trust, increase traffic, and position Miss Cire as the go-to brand for professional waxing solutions.
The CPG Formula: Trust, Traffic, and Retention
Here’s how we helped Miss Cire double revenue and 4x their traffic in under a year:
1. Free Samples That Sparked Discovery
We launched strategic email, ad, and social media campaigns promoting sample offers — encouraging real estheticians to try, love, and share Miss Cire products organically.
2. Ambassadors That Made It Personal
We built a high-impact ambassador program that rewarded loyal users with points, perks, and free product. These beauty insiders became Miss Cire’s best advocates in the field.
3. Hyper-Targeted Influencer Strategy
We partnered with working estheticians and educators who shared their results in salons, with students, and at trade shows — creating peer-to-peer credibility that scaled.
4. Retention That Paid Off
Automated welcome flows, segmented newsletters, and consistent email campaigns helped bring users back and keep engagement high.
The Results: A Sticky Strategy That Delivered
✅ +87% Revenue Growth in 90 days
✅ 2x Online Revenue in just 3 months
✅ +17% Returning Customer Rate
✅ 4x Website Traffic in 7 months
✅ From 3K to 13K+ Monthly Visitors
Miss Cire went from underdog to standout by focusing on what matters: quality, trust, and smart marketing.
Why CPG? Because Brand Loyalty Is Earned
We don’t just sell products — we build belief. For Miss Cire, that meant turning hesitant estheticians into lifelong customers. With creative strategy, real community, and sharp execution, we helped Miss Cire claim their place as a top-tier name in the beauty industry.
Let’s make your brand the one people talk about.