Iron Neck had the product...
Three unique neck and spine training devices that helped athletes and recovery-driven customers reduce pain and build strength. What they lacked was a digital growth engine. That’s where CPG Marketing came in. With the right mix of strategy, segmentation, and speed, we helped Iron Neck turn clicks into customers and scale every part of their online business.
The CPG Formula: Performance That Scales
Here’s how we helped Iron Neck dominate the fitness recovery market:
1. E-commerce Transformation
We rebuilt the user journey to match buyer intent and focused on CRO from the ground up.
- monthly revenue increase in 5 months
- growth compared to the same time last year
- revenue growth over the previous period
2. Paid Media That Knows the Customer
We used data-driven prospecting and retargeting to make Facebook ads a top-performing channel.
Cold traffic campaigns delivered a 3:1 ROAS — nearly 50% above the industry average for fitness products.
3. SEO With Long-Term ROI
Through technical SEO, high-quality content, and link building, we future-proofed Iron Neck’s organic growth.
- organic traffic
- high-quality referring domains
- boost in domain authority
4. Smarter Onsite Targeting
We implemented personalized welcome flows and dynamic site experiences tailored to user behavior.
- Custom content and product flows based on user segment
- Exit-intent, first-time, and return visitor campaigns
5. Creative That Converts
From custom landing pages to high-impact visuals, we matched Iron Neck’s premium product with premium creative.
- Conversion-optimized website design
- Product and lifestyle photography tailored to high-performance users
The Results: Powering Performance Across Every Channel
✅ +7,329% YoY Revenue Growth
✅ +300% Organic Traffic Increase
✅ Industry-Leading ROAS on Paid Media
✅ Full-Site Segmentation & CRO Execution
Whether it’s performance athletes or everyday pain relief, Iron Neck is now positioned as the go-to brand for neck and spine wellness — and their digital presence finally reflects that.
Why CPG? Because Strategy Lifts Everything
We don’t just drive traffic. We create alignment across platforms, pages, and people. For Iron Neck, that meant turning a strong product into a category leader. From user journeys to media plans, we built a digital machine that’s still scaling today.
Let’s build your next growth story — together.